My thoughts immediately went to that time in Cancun when, for a free booze cruise, I had to endure three hours of mind-numbing, soul-sucking timeshare talk. OpenTable made it clear that this reservation would NOT appear in my OpenTable reservations. I pulled out the email again and noticed it was put on by Kia Motorcars. I’m pretty sure that adage applies doubly to free dinners from world-famous chefs at pricey foodie restaurants. I was skeptical, but my wife said, “We can get a babysitter and go.” I didn’t read any fine print … the offer of a free dinner at Abacus had me willing to sit through a timeshare presentation if necessary.Īs the night came closer, I started thinking of the old adage about free lunches. My wife (who’s physique does NOT reflect her foodie acumen) and I both received this email, inviting us to a free dinner at Abacus – the Dallas mecca of haute cuisine run by world-famous (and Iron Chef winner – he beat Bobby Flay!) chef, Kent Rathbun. If you ever meet me in person, you’ll realize that I have worked hard to earn my status as a foodie – and my physique is a proud reflection of that work. If you don’t know what OpenTable is, you probably aren’t a foodie. It all started with an email from the folks at OpenTable. You want to read about this awesome event Kia put on at Abacus restaurant in Dallas and why it’s so awesome from a marketing perspective. But, now I’m navel-gazing, and you don’t want to read about me. And, then I go through all five stages of grief, eventually arriving at acceptance and knowledge that people besides me can think of great ideas. It’s even worse when I realize that even if I did think of it, I’m not sure I could convince any of my clients to take a chance on an idea so innovative. I get angry when someone comes up with a great marketing idea I’d never even thought of.
I HATE event marketing.īut, I’m also super egotistical. First, let me say that if you ever see “Tony Wright” and “event marketing” in the same sentence – know that someone is doing all the work and I’m sitting around drinking scotch somewhere. All too frequently, I see the execution of a marketing idea that makes me jealous.
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